About

Blue Corona Inc. is a full service Internet marketing, measurement and consulting company located just outside Washington, DC in Gaithersburg, Maryland (MD).

Our clients range from owners of small and medium sized businesses to ad agencies; from associations and non-profit organizations to top executives of privately held corporations. We leverage the Internet and emerging technology to help them increase growth and profitability by improving the performance of their advertising and marketing.

We do this (primarily) through:

  1. METRICS - We accurately measure and track the performance of each of their advertising and marketing strategies. You can't win the game if you don't know the score.


  2. MARKETING - We leverage the power of the Internet to create smarter marketing programs that generate results measured in leads, sales and revenue. We specialize in Search Engine Marketing (Paid Search, Pay Per Click (PPC), Search Engine Optimization (SEO) and Social Media Marketing).


  3. MEDIA - We increase the sales and marketing performance of our client's digital media assets [ex. their web site(s)]. We create micro-web sites for lead generation, create and optimize landing pages, etc.
What makes us unique is our demand that advertising and marketing strategies be accountable for producing tangible results - this includes the programs that we create! We use our proprietary software platform and a diverse suite of digital tools to allow us to extract data-driven insights into the true performance of our client's advertising and marketing programs.

The first step in nearly every client engagement and integral to nearly ever service and project we perform is to overlay our Blue Corona METRICS framework to determine exactly what is happening now so that we can craft logical steps to improve in the future. If you genuinely want to improve your current situation, you have to take an honest look at how things truly are right now.

Leadership

Ben Landers, President

Ben is one of the founders of Blue Corona Inc., helping to launch the company in 2007. As President, Ben brings over 10 years of digital marketing experience and sales leadership to Blue Corona Interactive and is responsible for developing its technology platform, tools, partnerships, and helping to develop the long-term strategic vision. Ben oversees the day-to-day operations of the company as well as the business development activities and is focused on growing Blue Corona to be one of the leading Internet marketing agencies in the United States.

Ben started his career during the .com era as an early employee of HotJobs.com (now owned by Yahoo!). After HotJobs.com, he spent time in the telecommunications industry before moving into marketing and sales management. He specifically remembers being told that the Internet was a "passing fade" while giving a software demonstration to a prospective HotJobs.com client. Ben holds a BS in Communications and Marketing from Ohio University and is a Google AdWords Professional and Yahoo Ambassador.