Blue Corona MARKETING

Closed Loop Digital Marketing Solutions

Closed loop marketing refers to marketing campaigns where every dollar spent can be tied to measurable business goals and results. The founders of Blue Corona Interactive have created, built, and managed several small and medium- sized businesses including two that made the Inc. 500. We know that the most annoying aspect of marketing is the widespread lack of accountability that runs rampant throughout the industry. Advertising sales reps love to take your focus off of results and instead throw you into the thick fog of intangibles like "branding". With Blue Corona Interactive, "branding" is a cherry on top - not the primary goal.

How to Use Paid Search to Improve Organic Search Performance


There is a lot of confusion among small business owners and marketing people about the role Paid Search plays in Organic Search Optimization projects. Paid Search makes Organic Optimization projects more effective and will end up saving you far more money than the cost of the Paid campaign.

There are many different names for Paid Search: Search Engine Marketing, SEM, Pay Per Click, PPC, Search Engine Placement, SEP, etc. All of these refer to the same thing - paying money to get your business listed somewhere in the search engine's results page. Organic Search also has many monikers: Natural Search, Natural Listing, Free Listing, Free Search, Search Engine Optimization, SEO, etc. Again, these terms basically refer to the same thing - getting your business to pop up when someone does a search on a keyword, term, or keyword phrase that is relevant to your business.

While you may not pay anything for each Organic Search click, it certainly isn't free. At a minimum, there is your time to build a website, generate content, and host the site. If you are selling diamond slippers for dogs, it might not cost you much to rank number one with Google, but if you are selling landscape services in a major metropolitan area, this isn't going to be the case. If you are in a competitive industry or you are a new company, you are going to have to spend some time and money to get your website ranked organically.

If you are a business owner or a high-paid marketing professional, your time has a high cost associated with it. It takes time to optimize a website so while it would be nice to optimize for every single keyword that has business potential, it is not cost-effective. You can save yourself a lot of time (and money) by determining the keywords and keyword phrases that deliver the highest ROI and optimize (first) for those.

The best way to do this is with a Paid Search campaign. When you are using Blue Corona METRICS, the results generated by Paid and Organic Search are 100% trackable. Getting Organic Search results typically takes time. Paid Search offers immediate results. A well-organized and carefully set-up Paid Search campaign will not only drive lots of prospective customers to your website NOW, but it will also allow you to quickly uncover the best keywords and keyword phrases for which to optimize.

So first, you do as much research as you can - what keywords do you think a prospective customer of yours would use to find your business? Then you establish a budget and create a Paid Search campaign organized around these keywords and phrases. Let it run for at least a week or two. Then look at the results. Which keywords generated the best visits? Obviously, this entire concept is a waste if you do not have the ability to accurately measure, track, and evaluate the visits to your website, the calls being generated from those visits, the e-mails, sales, etc.

Once you find the keywords that generated the best traffic for your business as measured in ROI, try to determine how competitive these keywords are for Organic Search. Do some searches and look at how many results come up. The trick is to adopt a dual approach. If you are in a competitive industry, the highest performing keywords will likely be the hardest for which to get rankings. Think long-term with these terms. Find other terms that are not as competitive, but still deliver a positive ROI. These are likely to be more specific keywords - like "property management rockville md" vs. "property management." Create some short-term optimization projects around these terms and get to work!

Why Hire Us to Manage Your Paid & Organic Search Strategies


Search Engine Marketing is an evolving field with many ever-changing intricacies. This is not marketing company schtick - if you've spent any time reading about this topic or spent any time using programs like Google AdWords, you know how frequently things change and/or get upgraded. If you own or operated a small to medium sized business or you wear a sales and marketing hat, we can almost guarantee that your time is better spent somewhere other than this. Our proprietary tools allow us to deliver far better performance than you can in-house and at a nominal monthly cost.

Our Core Services

  1. Search Engine Marketing - Paid Search Management
  2. Search Engine Optimization - Raise / Increase Your Organic Search Rankings
  3. Digital Marketing - Banners, E-mail Blasts, Widgets, etc.

We will offer you a $50 credit with Google AdWords when you sign-up to have us launch, manage, or optimize a Paid Search campaign.